Soon after taking over eBay India, Flipkart is taking another move to keep up with the Indian market with their new loyalty program, Flipkart Plus. This is a rewards program, that will pit against the Amazon Prime subscription.
In this era of rapid e-commerce competition, the top players Amazon and Flipkart are continuously striving towards winning the shoppers.
Amazon already has the heavier side of the balance, with their Amazon Prime service that offers Free Delivery across all fulfilled items on their marketplace. Apart from this, they are also bundling Amazon Prime Videos, their video streaming service, and Amazon Prime Music, their music streaming service together, with no additional charges.
Amazon Prime costs Rs999 a year, which is worth taking a shot for both regular and casual shoppers. It offers a lot value for the bucks.
So, taking over a market already ruled by Amazon is quite a sensitive job.
Will this new Flipkart Plus service be effective targeting those shoppers? Let’s find out.
What is Flipkart Plus?
Flipkart Plus is a loyalty programme introduced by the Indian e-commerce giant. It is a points-based programme which will let the users earn “Plus Coins” whenever a customer purchases the website. These coins can be utilized to get a lot of additional benefits.
It is to be noted that Flipkart introduced a Flipkart First program earlier, which was later discontinued. That program also offered free delivery for fulfilled products and had an annual subscription charge of Rs499.
But it was later discontinued due to various reasons.
Now Flipkart wants users to upgrade themselves to Flipkart Plus without paying any annual subscription charges of any kind.
You can subscribe to Flipkart Plus with coins itself that you earn from shopping. Check the points details below to know more.
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Flipkart Plus Features:
- Free and Fast Delivery for all the Flipkart Plus customers.
- Flipkart Plus customers will get early access to all the major sales. Such as “Big Billion Days” or any other big festive season sales.
- Flipkart Plus customers will get enhanced customer support.
- You can also exchange coins for offers on shopping travel and entertainment. Plus, there will be a bunch of offers that will be free. But to avail some offer, you have to exchange coins.
According to the company, anyone can become a Flipkart Plus member with 50 coins. Moreover, all the customers will get benefits based on their “Plus coins” or “loyalty points” that they gain.
Flipkart Plus Coins & Benefits:
You can become a Flipkart Plus customer for a year with 50 coins.
As of now, Flipkart is offering 1 coin on Rs.250’s purchase. And you can only earn a maximum of 10 points per order. So, it would take you minimum 5 orders to become a Flipkart Plus subscriber.
In addition to that, the company has also partnered with other companies like Bookmyshow, Zomato to provide some great offers on Shopping, Food, and Travel.
Free Welcome Offers:
Every new Flipkart Plus user will get the following offers:
- Ixigo: Rs400 instant discount coupon for Flights
- Chaipoint: Buy 1 beverage and get 1 beverage Free
- Bookmyshow: Rs100 off on movie tickets
- Cafe Coffee Day: Free beverage on min purchase of Rs449
Other Offers to Claim with 50 Points:
All these offers are available exclusively to Flipkart Plus members
- Flipkart Plus: Free Delivery for 1 Year
- Flipkart Rs1000 Voucher
- Bookmyshow Rs1200 Gift Card
- Zomato Gold Annual Subscription
- MakeMyTrip Rs1100 Gift Card
- Hotstar Premium Annual Subscription
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How to get Flipkart Plus?
Flipkart Plus loyalty program will be launching on 15th August 2018. But you can sideload the update right now.
Yes, you have heard it right.
Download Flipkart v6.6 from Here. (Make sure you download this version of Flipkart App to get access to Flipkart Plus).
Install as a new app or as an existing update to your already installed Flipkart app.
You will find that the Flipkart logo is replaced by Flipkart Plus logo.
You can check out all the features from inside the app.
Well, it remains to be seen how these new features will help Flipkart capture a bigger market share. The new offers are surely attractive, but earning points seems challenging too. Let’s see how it goes.
That’s all about Flipkart Plus. Thank You for reading.
If you have any other queries, then do comment below. I will be more than happy to help you out.
And do share this article with your friends and let them get early access to the Flipkart Plus program. Use the social share buttons below.
I will be back soon with another interesting update. Till then, stay tuned!